William Collins has been engaged in the lean start-up movement since being first introduced to the concept of the business model canvas in 2010. That was the same year that he started Sealant Technologies, Inc which is a spray technology company that was actually born out of a need to " scratch our own itch ". It was back in 2005 when he saw a need to have a small, portable spray foam equipment that would allow contractors to apply our new AireBarrier sealant into poultry houses. All of the existing spray equipment that was available was large, complicated and expensive and our goal was to be able to go into buildings, fix them and then get out. In order to make this happen, William realized that it was not only critical to create the spray technology, but to also understand how to build business & customer models that would embrace these new concepts of spray sealants platforms.
When William Collins began to engage in B2B E-Commerce even when the concept just didn't seem to fit. After all, William is the founder of Sealant Technologies, which makes and sells devices and systems used primarily by commercial contractors to apply insulating polyurethane foam to buildings. Today their is clearly a lot of focus on consumer products sold online. However, Bill was in the process of creating a direct e-commerce channel, which is different. It turns out that Bill’s motivations and challenges have a lot in common with the community of e-commerce business founders.
When he started their very first company, it was called Ag-tite and our major focus was to use spray foam to air seal poultry houses. Of course, we had no idea of what we were doing and we just jumped into the industry not really knowing what questions to ask. Well, that was a HUGE mistake. Our first piece of equipment was a long 30' trailer and a Dodge truck. Here was our first problem. The truck and trailer did not fit into the poultry house so we had to drag a 300' through the entire poultry house, so took tons of time and whole lot of physical effort. At the end of each day, we were beat!
In the photo above, you see William Collins working on our first attempt at building something that would work. We took a Spiider spray machine that was equipped with a Graco Reactor E-20 and was originally designed to spray wine cellars! It was really complicated, had a lot of valves and piping and it was very difficult to work on because it was enclosed in a metal case. Also, because it was all exposed to the elements it really left the entire system vulnerable to tons of down time.
Even though we spent most of our time from 2005 - 2009 building the Ag-tite company and it's brand, the need continued to find a portable spray foam machine that would allow us to take our patented AireBarrier into other markets, not just agriculture. We searched high and low for proportioner that we could use to test the idea and decided on the Graco Reactor E-10. What we saw was that it was equipment that had some of the right features that we were looking for which included heaters, enough pump strength ( 10 lbs/min ) and a control system to operate the system.
AireBarrier Black Spray Sealant controls the unintended movement of air into and out of a building enclosure. Developed by Sealant Technologies Inc, this monolithic air barrier will redefine performance and affordability for this emerging technology. Because AireBarrier Black uses high density polyurethane sealant technology, the combination of speed and easy application provides a tremendous way to achieve high performance on your project. If air leakage is a major concern for you and your building envelope, then this technology will provide the significant ROI that you are looking for.
The 16lb Canister is a unique system which we call Black Sealant. Designed for the industrial, agriculture or commercial industry. Because of it's unique bottom loaded self cleaning metal gun, it gives the applicator full control of the sealant and allows consistent applications of thin beads of black spray foam. It allows almost anyone to do a lot of linear feet quickly and since the sealant itself sets up within 30 minutes, it's possible to work within a tight timeline so that you can get in and out fast.
The Spray Pod 1.0 was launched in October, 2012 for estimated price of around $18,000. Since that introduction, most of the machines that have been purchased have been in the agricultural market for spraying the current version of the AireBarrier. We see the Spray Pod 1.0 to first of a new generation of portable spray foam equipment which will bring an affordable solution to many of the building envelope issue that are faced today.
The Spray Pod 2.0 allows the operator to apply spray foams, air barriers and even air seal existing residential houses in a very affordable and seamless way. This spray foam hybrid system allows the business to focus on doing what they do best, which is to make money. Do you have a house or a building that is in need of retrofitting? Why not add energy efficiency to that project? The Spray Pods 2.0 is the portable spray foam machine that can use high pressure spray formulations to apply polyurethane foam quickly and affordably.
The Spray Foam Hybrid allows the operator to apply spray foams, air barriers and even air seal existing residential houses in a very affordable and seamless way. This spray foam hybrid system allows the business to focus on doing what they do best, which is to make money. Do you have a house or a building that is in need of retrofitting? Why not add energy efficiency to that project? The Spray Foam Hybrid is a low pressure spray foam system that uses high pressure formulations.
For more than 40 years, there has not been a way to use one component foam sealant to spray, until now! Introducing the Spray Sealants Gun. This simple solution uses pressurized air to create spray sealants which will save you time and money on every project. It’s compact, easy to operate and great for all those hard-to-reach areas in which traditional foam kits cannot be easily used. Also, because you are using a one component foam sealant, each application is affordable. This sealant spray gun is truly a handy addition for your energy efficiency toolbox. All of these new technologies can create spray sealants platforms for your business that translates into more growth and revenue.