The Internet and social media revolution means buyer behavior has
changed forever. Globally, we conduct 88 billion searches a month on
Google. That converts into 57 percent of Internet users who search the
Web every day, 46 percent of which are searches for information on
products or services, while 20 percent of monthly searches on Google are
for local businesses. This is why all businesses need to being to implement pull marketing strategies in their business.
Internet search has changed significantly in a very short space of time. Continuous upgrades to the search engines mean that search is now faster, more relevant, and more targeted than ever before. More importantly, search is now going local so that niche markets can be identified and expanded.
The growth of social media follows closely behind the exponential development of the Web and is the leading emerging channel for lead generation since 2010. By 2014, social networking services are anticipated to replace email as the primary vehicle for interpersonal communications for 20 percent of business users