William Collins was a member of the sales and marketing launch team of Wesmar Electronics, Inc. This venture was a driven by talented engineers, formerly from Boeing who designed and produced the first line of high color radar and sonar systems for commercial fishing ships and luxury yachts. William was part of the advance team that opened up retail stores on the West Coast ( Los Angeles & San Francisco Areas ) and then into Florida ( Ft. Lauderdale, Miami & Tampa Bay).
William Collins joined the highly successful Crawford Fitting Company out of Solon, OH and worked with the distributor in South Florida called Florida Valve & Fitting. William turned around the Tampa distribution territory and then assisted the company in gaining entrance into the new semiconductor industry that was just starting to emerge the Orlando area.
William Collins jumped from the industrial sales arena into chemical sales by joining a small start-up chemical company out of Macedonia, OH called Chemidyne Corporation. They were just in the process of developing a line of chemicals for meat and poultry plants that were about to go under U.S.D.A. inspection. Chemidyne wanted to enter into the poultry industry and William joined them in 1991 by moving to Fayetteville, AR. to start that new division. In 1998, he left Chemidyne after taking that business unit from $150,000/year in sales to $10M.
In early 2000, William Collins was approached by Ecolab to help them implement their own personal hygiene program and he joined their marketing team to help develop and implement this new multimillion dollar program. In the process of that work, he was asked to also take on the Corporate Account group for their poultry sales. William managed all of their poultry national accounts including Tyson Foods, Pilgrim's Pride, Sanderson Farms, OK Foods, Simmons, George's and all of the turkey integrators including Cargill and Butterball/Con Agra.
In the later part of 2001, William Collins resigned from Ecolab as he had two daughters at home who were starting to get older and all of the traveling was taking it's toll. He set up a consulting company for chemical sales and marketing and worked with various companies to help them introduce new technologies into the marketplace. That work was later expanded into internet marketing, product branding and developing business process equity.
In the early part of 2004, William Collins was asked to do some consulting for the very large poultry house manufacturing company, Latco, Inc. The company was working on a 150 poultry house retrofit project and during that work, William was asked to step in and run operations. It was quickly apparent that there was an opportunity to bring energy efficiency to the agriculture/poultry industry and so he started a marketing program called Agri Foam and cross marketed that brand with other foam applicators across the country.
By the summer of 2005, it was apparent that spray foam would not endure the harsh environments of an agriculture building so he found a high density polyurethane, closed cell technology which would work. He changed the marketing program over to Ag-tite and in the fall of that year, reintroduced a new line of sealants to the poultry and agriculture industry. Over the next 5 years, William set up over 12 different Ag-tite partners which serviced the entire SE region of the United States and Ag-tite was sprayed into thousands of poultry houses saving poultry farmers not only energy, but at times their entire operation. Many of those project are still in place today because of the durability of the sealants. which is why we launched Sealant Technologies, Inc. in 2010.
Today, I am involved in many different ventures, almost all of which are associated with either Sealant Technologies or Pull Marketing, including a new venture called Personal Branding Businesses. It's been challenging, but fun and the best is yet to come.
After the economic collapse of 2008, much of the poultry industry construction came to a halt. It was also apparent that the if the sealant technology were to be successful, it would take an entirely new business model which would allows this sealant technology to become a integral part of the poultry operations. That meant that new spray and equipment technology would have to be created to make that happen. So in 2010, William started Sealant Technologies, Inc. in order to begin the development of that those new platforms.